The Tunnel View tourist spot in Yosemite. One of those Kodak Moments where the photograph is self evident. Coachloads of tourists turn up, people disembark, wander around and leave. Apparently many things of interest but Yosemite itself. Maybe the view is just too familiar, or perhaps travelling by coach makes the landscape something removed and viewed through a window frame (just like watching TV). Either way its sad how blase we have become with the grandeur of nature.Ron Broglio describes a Kodak Moments as being when "the moment commodifies the ephemeral quality of temporal experience by promising to capture the "priceless" moment for the mere cost of film and development. Landscape aesthetics commodifies sight as tourists "capture prospects at every ten paces" . Tourists' need to go further, see more, and catch new prospects, so they can lay claim to having mastered a given topography; the land becomes a possession of the spectator's gaze" .
Although things are changing, the current Kodak website suggests that we "catch life as it happens ... and upload it to YouTube". Like the landscape the rest of your life is only memorable and has meaning if its available on the screen.
